We cover one letter on campus signs all week. Visitors think maintenance has lost its mind, but everyone else understands.
Forget trophies and all-time records. I want the tiny, ridiculous customs outsiders never understand. Our fans refuse to say the rival town's full name during game week, and one diner renames a menu item just to remove their colors. It changes absolutely nothing, which is why I love it. What harmless act of rivalry pettiness does your fan base protect with unreasonable seriousness?
