How did the CW become a big sports network in just 3 years?

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I remember a time when it looked like the CW was going the way of its predecessors, UPN and The WB as in 2022, the CW was cancelling shows left and right, The Arrowverse was coming to an end and the network had just got sold to Nexstar and was going cheaper, it looked like this network was done. However, after getting LIV Golf, which ironically announced it was shutting down just today and starting their CW Sports...

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